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Small Program under the Mobile Internet

SN May 03, 2019

With the rise of the mobile Internet, the role of the Internet as an information technology in traditional and traditional industries is growing stronger, and the Internet and the entire social operation are accelerating deep integration. 

The trend of “Internet +” is obvious. Governments, social organizations, enterprises and individuals are all looking forward to the integration or transformation of the mobile Internet era: how do the mobile scenes combine? 



Is there enough mobile application development capability? Even if the scenarios and capabilities are met, can small programs under the mobile Internet be able to cope with the huge challenges of mobile Internet operations such as user cost and open frequency?
Fortunately, we have WeChat! 

This is an innovative application for China that was born in the mobile era and shocked the world's Internet. After more than five years of development, WeChat has more than 800 million monthly users and is still evolving and evolving. It is the deserved super App king in the mobile era. 

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Fortunately, Tencent's WeChat team is constantly opening up the capabilities of WeChat, providing us with a strong connection between integration and transformation.
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In the WeChat Open Class held in Guangzhou in January 2016, Zhang Xiaolong, the father of WeChat, announced the launch of the “Application Number” in the final part of his speech. Xiaolong mentioned: "I have been a programmer for many years. 

I think we should do something for the development community." As for the "application number", Xiaolong’s general expression at the time was "similar to the public number, but more than the public number." Convenient, better looking, and easier to use." This is the origin of the WeChat applet.



After more than 8 months, on September 21, 2016, the WeChat applet announced the opening of “internal test”. Immediately after this internal test message burst into a circle of friends, I received no more than 30 requests for "internal test invitation code" in the next few days. The popularity of the small program is evident. 

Since the WeChat team only opened 200 internal test numbers in the first batch, it was rare, and there was a rumor soon on the Internet: the transfer of a micro-signal with a small program function, the account has 307,000 female fans, the starting price of 3 million.
On November 3, 2016, the small program officially opened the beta.

I once again experienced the popularity of "small programs" in the circle of friends, and felt the curiosity and doubts of developers, companies and the market on WeChat applets.
At the same time, I also felt the expectation that everyone embraced the changes in the mobile wave.



WeChat official website pointed out: "Small programs can be easily acquired and disseminated in WeChat, and have an excellent experience." Zhang Xiaolong gave the explanation in the circle of friends on the day of the launch of the small program: the small program is a kind of Need to download and install the application, it realizes the dream of the application "at your fingertips", users can scan or search to open. 

This also reflects the concept of “run out and go”, users do not have to worry about installing too many applications. Apps will be ubiquitous and ready to use, but there is no need to install and uninstall.

The WeChat application in the era of mobile Internet is indispensable. The WeChat applet meets the needs of the times and will undoubtedly become an Internet application scenario for governments, organizations, enterprises and developers.

 WeChat applet will once again expand WeChat's powerful “connectivity” to help us solve the pains of existing services, or to explore and derive new business models to help industries, enterprises and government agencies improve services or achieve “Internet +” transformation. .
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