When Samsung also Played the Price/Performance Ratio

Samsung’s actions in the Chinese market this year are not that big.

On April 26th, Samsung opened the Galaxy A60 version of the phone on its official website. And after a day, the first machines were sold out. Such a result is a good sign for Samsung, whose domestic market share has fallen below 1% in 2018.

The reason for the achievement is naturally that Samsung and Samsung have drastically adjusted the positioning of their low-end and mid-range machines in the country and the configuration and performance of the A60 version.

Read More:-

• No more loneliness: Top 10 dating apps
• What does Svchost EXE do in Windows 10? || Why is my computer so slow?
• How to check the Internet speed on iPhone, iPad and any computer: 5 bestservices 
• HuaweiNova 5T Review - Different Design! 
• Aseries: Oppo A91 and Oppo A8
• Overviewof NVMe M.2 SSD Viper VPN100 256 GB 
• Presentationof Updated series of smartphones Oppo Reno 2

Specifically, the Samsung A60 version of the low-end positioning is equipped with a Qualcomm Snapdragon 675 processor, a 32-megapixel rear-camera solution, a 6+64 GB storage solution, a 3500 mAh battery, NFC, etc. The mainstream configuration used by many domestic manufacturers on low-end and mid-range machines is the blessing of Samsung's "punch screen" (6.3-inch screen, 91.8%) on its flagship S10, plus $1,499. The price can be said to be "true fragrance".

In addition, Samsung also launched a series of good activities such as 3 interest-free, headsets, and mobile phone cases on the A60 and other low-end machines. But be aware that just last year and earlier, Samsung’s attitude towards the domestic market is totally different.

Take Samsung's positioning of the mid-range, "luxury and excellent" Galaxy S light luxury version last year. It is configured to use a processor (845 vs 660) and a camera (16 million +800) that is weaker than the flagship S9 last year. 10,000 pixels vs 12 million + 8 million pixels) and screen resolution (2960x1440 vs 2220x1080), the price is 2,000 yuan lower than the S9, which is 3699 yuan. And perhaps for Samsung, this is the embodiment of "sincerity" in the price of the mid-end machine.

However, compared with the domestic mobile phone in the same period last year, the price of the Xiaomi Note 3 and the Nut Pro 2, which are the same as the Galaxy S, is priced at 1,799 yuan, which is cheaper than the Galaxy S. Yuan, coupled with the lag in the localization of Samsung's operating system and the lack of special selling points in the machine itself, the result of consumers using their feet to vote, the Galaxy S light luxury version of the frequent diving is naturally reasonable.

Earlier, in order to save the Chinese market, Samsung also launched A-series and C-series mobile phones, and claimed to be "70% of the flagship machine to get the experience of the flagship machine 70% or 80%", but the same In 2017, it was forced to stop updating in 2017 because it had no competitive advantage with domestic machines that focused on cost-effective and localized services.

In this way, in the domestic mobile phone market where competition is still escalating, if Samsung continues to use the products and pricing strategies that have not worked before, the result will probably only bid farewell to the Chinese market like LG.

So after trying so many methods, what should Samsung do not do from the shadow of the Note 7 event?

Judging from the results, Samsung seems to have chosen a road of "can't beat them, then join them", and this road was already visited by Xiaoli’s home when Samsung’s vice president Li Zaiyu came to Shenzhen for business trip last year. Seeing the beginning.

At the practical level, for the mid-range market with the largest volume, the restarted A-series mobile phones are completely designed, produced and sold for the Chinese market to meet the needs of Chinese localized products. 

For example, this time the A60 yuan version is in addition to the standard domestic mid-range machine in the configuration, even the sales model is completely online, how much is sold in a batch, reducing the extra cost due to inventory (this small meter).

In addition, compared to the previous mid-range machine can only play some of the remaining technology on the Samsung flagship machine, the new A series may also test some of the new technology on the Samsung flagship machine (such as punching on the A8s) Screen) to enhance the appeal of the product itself. 

Coupled with some marketing activities based on the characteristics of the Chinese market, it is not surprising that when Samsung also played a price-performance ratio, everyone shouted "true fragrance."

Of course, this time's success does not mean that Samsung has returned from the king, but since it has now chosen to play with the domestic manufacturers, the hard-to-price ratio, and then please increase the intensity to go on.